A One Day Workshop

A fact-filled and motivating class to help your business grow by targeting the $60 billion Intelligence Community.  Why not get your piece of this very large pie?  

When:                       No classes are currently scheduled
                   
 Where:                     Tyson’s Corner, Virginia

 Tuition:                    call  703-848-9204

(*This price includes lunch and the new book: Cracking the Code: The Professional Salesperson's Guide to Penetrating the Intelligence Community)

What You Will Learn:

This is one of the most interesting, rapidly changing and rewarding markets yet one of  the most challenging to penetrate.  To succeed, a federal business developer needs all the help he/she can get...but not necessarily a security clearance! 

This workshop will provide an update on the IC and teach you how can succeed by using open sources and ingenuity!

This one day workshop will teach you what you need to know in order to successfully engage the Intelligence Community clientele and drive revenue towards your company. 
 
Comments from a previous workshop:

"loved the slides"

"Great!  ...will definitely be using this as a reference!"

"Excellent; great format and presentation skills...."

"very useful..."

Q: What would you change to make the workshop better?  A: "nothing"

 Who should attend?

· New Federal Business Developers

· IT Services Company Owners

· Emerging Product Company Executives

· Federal Sales Professionals

· Sales Managers (Help Your Team!)

· Inventors

 · SBIR & Phase III Managers

· Product Development Managers

 · Federal Market Managers/Practice Managers

  · Government (State and Local) Sales Professionals

Leave this workshop with a high-level plan to penetrate the most challenging market in the entire nation!

TO REGISTER, CONTACT:  workshops@venonaconsulting.com

Break-open this dynamic and changing market  opportunity by learning from an experienced practitioner:

 • Has your firm wondered about the opportunities in the US 
        Intelligence Community?

• What would it take for you to efficiently achieve              
      success when selling the this market?

• What kind of solutions are these agencies looking for?

• How long does it take to see results?

 Does your firm have what it takes and/or an appropriate           
       product or service offering?

Course Introduction

Venona Consulting, LLC is pleased to present a ‘Strategy and Assessment Workshop’ that will help your firm understand the intelligence community (IC) and position its efforts for success.

This One Day Workshop provides tremendous insight into the $60 billion Intelligence Community, its recent changes and how your firm can take advantage of these.  This high impact offering is broken into two parts:  Part One provides and overview to the  IC market and has been designed to identify key areas of change in the community. This will prove to be an asset as you map-out your future plans.   Part Two will provide your team with a high level action plan to engage this market (i.e., “sell to this market”) in an efficient manner, using open and legal sources of information.

Part 1 Intelligence Community Strategy Workshop

Ø  Overview and Changes across the Intelligence Community 
    their Impact;

Ø  Security Issues and Cross Domain Challenges;

Ø  Products, Trends and Technologies of High Interest;

Ø  Near- and Mid-Term Future Trends;

Ø  What you Need to Know for Success;

Ø  “Plugging into” the Community;

Ø What Does It Take To Succeed?

Part 2:  Assessment of your company's Opportunity:

·         Your product or service--is it what they're looking for?

·         Which problem, who and how big?

·         Generating product awareness without clearances;

·         Points-of-entry: "Front, Back and side";

·         Your organization--getting ready;

·         Situation and gap analysis;

·         Near-- and mid-term recommendations;

·         Creating the plan "Approach"

·         Event selection;

·         Alignment/partners/networking;

·         Presentation/Value Proposition/Positioning

·         Call list & "individual targeting"

·         Role Optimization

Costs/Logistics

A participant binder will be provided by Venona Consulting and there will be time to tailor the information to your particular firm’s needs.  Lunch will be provided.  Start time will be 9 a.m. and we will finish by 5 p.m.   Location: provided to registrants.

(*This price includes lunch and the new book: Cracking the Code: The Professional Salesperson's Guide to Penetrating the Intelligence Community)

 About Your Facilitator/Instructor 

Dan Callahan – With over twenty years of federal sales and business development experience, Dan has successfully sold complex networking, high performance computing, enterprise software and software development services.  He has most recently focused on the complexities of the IC and information assurance.

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 About Venona Consulting, LLC – Venona was established to assist emerging high tech  companies to efficiently penetrate the IC.  We’re located just about 14 miles south of the Pentagon in Fairfax County, VA.  We have access to one of the most dynamic resource pools available to American business, and can help your firm reach its goals in the IC.

 To Register for this class, message here:  workshops@venonaconsulting.com